// ABOUT

MICHIGAN STATE UNIVERSITY

CREATIVE ADVERTISING MAJOR

ISABELLA WOOD

UX/UI DESIGN // CREATIVE ADVERTISING // PHOTOGRAPHY // BRANDING

Hello!

My name is Isabella. I am an inquisitive, creative 22-year-old designer from Detroit. I recently graduated in May from Michigan State University with a bachelor's degree in creative advertising. While in college, I studied Japanese abroad in Japan and co-founded MSU's first art club, as well as served as its president for 2 years. I have a strong passion for branding and visual design. I am currently gaining experience and building my portfolio as a User Experience/User Interface Designer.
 
On the weekends, you can find me with my friends playing soccer or trying to find time to paint. I love everything relating to outer space and technology (including Elon Musk). My mind wanders in the thought of the possibilities. As for my designs, my style has slowly developed into a clean, modern geometric form. My style is influenced by my love of outer space, modern architecture, and beautiful interior design. 

Career

​Freelance Project as UX/UI Designer @ YAMA, Startup company
April 2020 - Current
UX/UI mobile application design development. Working closely with design team to create Yama style guide, user personas, screen designs and conducting UX research to understand user’s needs for integration into interface designs. Leveraging user research and analytic tools to measure success, present opportunities, and support decision-making. Facilitated meetings and discussions with necessary individuals and teams to help move Yama forward along the timeline towards the app’s public release in conjunction with branding and marketing strategy. Currently working on website, until funding comes for app development.

Co-founder & President of All Arts Club @ MSU 
January 2019 - May 2021
I desired an art community to be a part of, learn from, and grow creatively with. MSU surprisingly lacked an art club, so my friend Tasha and I started one. I oversee club decisions and events, inputting my ideas and initiating executive board meetings. I lookout for the future of the club and its members.

Digital Campaign Intern @ Intuitive Marketing and Engineering, LLC
May 2017 - July 2017
Developed and structured ads specifically for OPCO using Google Ad Words. Worked with Google Analytics to learn, compare, and understand data to improve CTR and increase calls to drive business opportunities to OPCO.

Recognition

Gold Addy Award

American Adverting Federation, 2020

Recognized for my redesign of a Japanese Traditional Inn's English website. I creatively redesigned the site to modern standards to better adhere to western standards for the desired end-users.

Sumiya Kiho-an English Website

JBSD Scholarship

Japan Business Society of Detroit, 2020

Education abroad at JCMU; scholarship to support goal of learning Japanese and culture. 

Education