Branding Case Study
Creation of logo, brand, and advertising campaign
// INSPIRED BY WIM HOF
// COLD ANGEL BREWING CO.
THOUGHT FLOW //
What's cooler than being cool?
Being unique. Doing the unimaginable,
What's a Northerner?
Someone who can withstand life's challenges.
Someone who does the unthinkable, the crazy, the unimaginable.
Someone who is like Wim Hof.
The Northerner Beer
Is a beer for those who enjoy challenging life.
Who live in their own style.
Who like to do the unthinkable, and do it well.
Those who drink "The Northerner" feel passionate about living life to their idea of the fullest.
They are The Northerners.