Wim Hof on an Iceberg

NORTHERNER BEER LABEL BRANDING

// INSPIRED BY WIM HOF 

// COLD ANGEL BREWING CO.

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THOUGHT FLOW // 

What's cooler than being cool?

Ice Cold.

 

What's cool?

Being unique. Doing the unimaginable,

i.e., climbing a mountain in just shorts.

What's a Northerner? 

Someone who can withstand life's challenges.

Someone who does the unthinkable, the crazy, the unimaginable.

Someone who is like Wim Hof.

The Northerner Beer​​

Is a beer for those who enjoy challenging life.

Who live in their own style. 

Who like to do the unthinkable, and do it well.

Those who drink "The Northerner" feel passionate about living life to their idea of the fullest.

They are The Northerners.